On the wall in my office there’s a map showing newspapers and periodicals in a portion of the country based on data from the 1880 Census. It is actually one of the first infographics with red triangles showing dailies, blue dots showing weeklies, squares showing periodicals and different colors denoting the number of each in the area. There is hardly a town not covered with dots, triangles and circles.

Today, there are many fewer formal publications and yet probably even more communication channels when one considers blogs, websites, tweeters and more. Nonetheless, when a group, business or non-profit wants to get information out they turn to the established media: newspapers, television stations, magazines and, perhaps, established mainstream blogs.

Often, they find they don’t get the response they expected. So here are five tips to get your press release or information noticed.

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